Millennials & Texting with Businesses. Millennials want to hear from brands more and SMS is their preferred communication channel for receiving notifications from businesses. Texting is huge among Millennials with 72% sending 10 or more text a day and with 31% saying they send 50 or more texts a day…more
Mobile Marketing and the 2016 Presidential Campaign. Both Clinton and Trump have been using mobile marketing to connect with voters. Both candidates have been using email, ads and texting to reach out to build support – every time I’m on Facebook, I get ads from Trump….more
Gmail, YouTube and Teens. Teens are using Gmail and YouTube more than they are using social channels. YouTube was by far the most popular site on the list which is no surprise considering all the video sharing that is available…more
Mobile Ad Spending to grow 43.1% this year. It should come as no surprise that Mobile continues that take more share of paid search clicks….more
Read in detail – https://www.linkedin.com/pulse/millennials-texting-businesses-mobile-marketing-2016-ad-fussenegger?published=t
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