When organizations start exploring the idea of implementing a hybrid work culture, there’s often a lot of confusion and trepidation from employees. Even as organizations continue to evolve with new technologies and working styles, companies are forced to adapt in order to stay relevant.
The growing emphasis on digital skills, cognitive processes, and machine learning has created new ways for employees to collaborate. What was once considered only possible with virtual teams is now a reality for many companies. With their current workforce challenged by an abundance of talent and an increased demand for innovative employees, organizations are forced to come up with new ways of working to retain staff and attract the best talent available.
Organizations that want to implement a hybrid workplace will often start by putting together small pilot programs with junior or mid-level managers first. This is because younger workers tend not be as resistant or uncomfortable when it comes to change than older workers might be. However, once they see how well this type of work culture works within their organization they become more open to the idea of making it permanent.
What is a hybrid workplace?
A hybrid workplace is a work environment that uses some combination of digital tools and skills, on-site teams, and remote workers. In other words, it’s a workplace that’s not entirely virtual and not entirely in-person. Hybrid workplaces allow organizations to maintain a traditional work culture while attracting new talent, retaining employees, and leading with innovation.
While the goals are the same, planning and execution are key to making a successful hybrid workplace transformation. Companies need to make sure they’re still creating an environment where everyone feels valued, supported, and rewarded for their work. At the same time, they need to make sure they’re not sacrificing productivity or creating an environment where employees are unhappy or frustrated.
How to prepare for a hybrid workplace
Before you begin implementing a hybrid workplace, there are a few steps you should take to ensure its success. While the goal is to encourage remote work and incorporate digital tools, you don’t want to lose sight of the fact that a hybrid workplace isn’t entirely virtual.
This means that you want to create an environment that feels more like an office setting than a completely remote one. First, engage your employees. Start by talking to your team to find out what things are good and bad about your current work environment. Once you’ve identified these, you can begin to find ways to improve both. You should also look at what you can do to make the transition to a hybrid workplace easier.
Find out what things make employees feel comfortable and happy in their work environment. This will help you find ways to improve and make the transition easier for your team.
The benefits of a hybrid workplace
As the use of virtual work continues to grow, the benefits of a hybrid workplace become more and more apparent. For one thing, it allows organizations to attract a new generation of talent. According to a study from management consulting firm Accenture, 73% of workers in their 20s and even younger would consider a job that allows them to work remotely if they had the option. This is because these workers are looking for a workplace where they can take advantage of the latest technologies and be recognized for their skills.
Hiccups you’ll encounter while implementing a hybrid workplace
There are a few things you need to consider when implementing a hybrid workplace. First and foremost, you need to make sure employees feel comfortable in both their remote and in-office work environments. If they feel like they’re being kept in one type of environment while being expected to perform in another, they’ll be frustrated and unhappy. In order to prevent this from happening, you need to ensure that remote and in-office work environments feel similar. This way, people feel like they’re getting the same benefits, just in a different way.
Another issue you need to consider is how to deal with the emotions that come with a transition to a new type of work environment. This particularly holds true for managers who, as the people who have been leading their teams in an in-person office setting for the longest time, may feel a bit lost.
Strategies to retain talent in a hybrid workplace
One of the best ways to retain talent in a hybrid workplace is to create a culture where people are engaged, valued, and recognized for their work. This will help people feel like they’re getting the same benefits they would in an in-person office environment, just in a different way. It’s important to make sure that your culture reflects the values of both your remote and in-office work environments.
You want to create an environment where people feel valued, engaged, and recognized for their work. At the same time, you want to create an environment where people feel like they can be successful without having to be in an in-person office.
Strategies to recruit the best talent in a hybrid workplace
The best way to recruit the best talent in a hybrid workplace is to promote an image of being a place where people are rewarded for their skills and abilities. This is something that can be done both remotely and in-person.
Another important factor when recruiting the best talent in a hybrid workplace is to make sure that you have a clear recruiting strategy. This should be centered around how you want to attract the best talent and what types of people you want to be on your team.
Once you have a clear recruitment strategy in mind, you can begin to tailor your message to the right audience.
Conclusion
As the use of virtual work continues to grow, the benefits of a hybrid workplace become more and more apparent. For one thing, it allows organizations to attract a new generation of talent, while retaining employees and leading with innovation. The best way to make sure that these benefits are realized is to make sure that employees feel comfortable in both their remote and in-office work environments.
More about Bernie…
Senior Director, Consumer Media Group at Confluent Health – Growth marketing focus on brand awareness, interest and new patient acquisition to our 44+ partner brands and 530+ locations across the US. Accountable for driving yearly business results supported by our consumer strategy and direct-to-consumer roadmaps. The Media team is responsible for owned and paid media as it relates to performance marketing, campaign management, partnerships, website development & support, search engine optimization, relationship marketing, Yext (Google My Business) support, recruiting, email marketing and supporting our partners at the local level.
Chief Cheese – Strategy & Engagement at B2The7 – Helping brands Reach, Retain & Regain customers with Omni-Channel data-driven strategies and tactics that focus on increasing sales, transactions, comps and customer engagement.
B2The7 Photography – Sharing experiences with photography: nature, landscapes, sunsets, flowers, animals and more.
Helping job seekers & recruiters daily…Founder of Careerbarn.com – Bringing jobseekers and employers together since 2000.