To wrap-up the week around the progression of an eMail customer journey – don’t let technology guide your programs, let your programs guide your technology.
You have your programs in place, you think your customers are enjoying a good experience – but are they? This is where the analysis of your programs come into play. Watch how people are interacting with your program, what devices
Do you have a favorite website or even your own that you would like featured and reviewed? Each week I want to highlight a website that I find as a resource and one that can be used as a source
You are currently using Customer Journey Mapping tools to better understand your customers eCRM experiences? A) Yes B) No
You have your data & KPIs and the start of a simple Welcome Series ready to go. Now is the time to look at the overall eCRM customer journey and mapping of what communications a customer will receive – your
This Weeks Question Question: Should you use an incentive for email signups? Answer: It is good to grow your list, but it is also important in HOW you grow your list. I always want people within my programs that are
After looking at your data and KPI’s, it is good to start off simple and get your feet wet. I always recommend the Welcome Series – this is the one program where customers have taken an action and they want
After you have looked at the data you have to build eMail programs, the next step is to define the KPIs that you want to measure. You can go more granular, but the basic KPIs to start with are the
The strategy and tactics for your eMail programs will include data (as I mentioned this morning) and the data touch points. I recommend looking at all areas where you are gathering customer data – in-store, POP material, website, social media
This week I’m planning to progress through the setup of eMail programs and where to begin and to add additional elements each day. Data should be the source of all your eMail programs. Look at the data you have on