eMail still continues to be the top ROI eCRM program. With that said, you still need to do daily optimization of your programs to ensure you are getting the most you can. This past week I focused on A/B testing,
Mobile Optimized or Responsive eMail designs? Before you go down the path of either, you need to go back to what your objective of the eMails are and what your customer experience will be with each on the major glass
eMail content – content is king. When working on what you want your email content to be, remember that the content is NOT what you want but what YOUR customers want. Create your strategy with an understanding of your customers
500 Million Yahoo Accounts Hacked. In late 2014, hackers broke into half-a-million Yahoo accounts. This could be one of the largest breaches in history…more QSR Customer Want Deals and Coupons. If you are in the QSR category or a restaurant
Millennials & Texting with Businesses. Millennials want to hear from brands more and SMS is their preferred communication channel for receiving notifications from businesses. Texting is huge among Millennials with 72% sending 10 or more text a day and with
Something fun for Thursday – Snapchat or Instagram for stories?
eMail next steps for customer engagement is the A/B testing of subject lines. Set a strategy and the rules of what you want to accomplish – now run the tests. Analyze your results and then implement your finding. You don’t
Say Hello to Google’s Allo. Google has entered the smart messaging apps with their own app for Android and iOS – the more you use it, the more it improves over time…more 51% of Video Views on Mobile. According to
Before you begin to optimize your emails or to make them responsive, you need to get a better understanding of how your customers are engaging with your emails. It is good to know what email client they are using, using
Consumers Spending More Time in Mobile Apps. Smartphone users are more likely to interact with apps instead of of mobile sites. The apps that are driving the consumption – news, video productivity apps, social media and messaging platforms…more Millennials Using
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