This week I want to spend a little time on work environments and culture – two things that make work either very enjoyable or unbearable for team members. Open work spaces vs closed work spaces?
As you start to develop your App, ask yourself the following starter questions. How well do you know your customers and their engagement? How are they currently using your existing website and what would an App mean for them? How
When your are creating and optimizing your App you really need to understand how your customers will be using your App, how they will describe your App, how they will share with others and most importantly, you really need to
The 2016 Presidential Campaign was very interesting with how both candidates engaged with their fan base. From what I experienced, social and eMail were very large parts of their campaign. Earlier this week, I read a good article called the
Getting your App noticed – Take advantage of App Store Optimization as a way of making sure your app meets the app store criteria, which will help in the search results page. This will also ensure the information around your
Mobile App marketing tactics to support your strategy – Cross-channel promotion is one that is very easy to accomplish but one that gets over-looked way too much. Promote your Mobile App within your eMail program, on your Website, your Blog,
Email and the Presidential Campaign. What can we learn about email marketing and the presidential campaign? Data from Return Path and Persado showed us how the campaigns differed in email list sizes, spam complaints and deliverability, engagement rates and tone.
This week I’m going to talk about Marketing of your brands App. To start, you should have a solid marketing strategy around the marketing of your app and the many tactics (which I will share ideas around) to support your
With Google beginning to use mobile-first indexing, that should serve notice as another reason for a mobile or responsive website.
Your mobile landing pages require different strategies for the end customer. The landing page is what is going to help with the conversion – make it load fast, make what you are selling easy to find, have a clear call