Difference between Push Notifications and In-App Messages.

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February 28, 2017 | Posted in Apps, Push Notifications | By

Difference between Push Notifications and In-App Messages. Push is more simplified and allows you to quickly broadcast a message to the user’s devices home screen when locked or when the user is using a different App. Push does have some

What is an In-App message within your Native App?

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February 27, 2017 | Posted in Apps, Digital Marketing | By

What is an In-App message within your Native App? These are notifications that are displayed to customers while they are active within your app. They give the marketer more ability to segment and target customers at the right time within

Your App engagement and retention

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February 25, 2017 | Posted in Apps | By

Your App engagement and retention is very important to keeping customer engaged with your brand – here are some thought starters on programs to help; Onboarding Programs, Retargeted Campaigns, App specific Incentives, Push Notifications, Personalization, Good UX, Relevant Content and

How are you reading and engaging with this LinkedIn update?

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February 24, 2017 | Posted in Random Thoughts | By

How are you reading and engaging with this LinkedIn update? A) Desktop B) Mobile web C) Native app If mobile usage and stats are accurate, the majority will be B and C.

App Engagement/Retention

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February 23, 2017 | Posted in Apps | By

What programs are you running for App Engagement/Retention? The success of your App is really defined by engagement and retention rates – I don’t need to say that you want these rates to be high. Engagement can be defined by

LInkedIn Questions

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February 22, 2017 | Posted in Random Thoughts | By

I use LinkedIn to stay up to date on what other professionals are doing and always looking for ways to improve our programs. Are you more likely to read someone’s LinkedIn update or a Pulse article that person wrote?

As a consumer, you give feedback when…

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February 17, 2017 | Posted in Customer Experience, Customer Feedback, Q & A | By

As a consumer, you give feedback when… A) Never B) When there is an issue with a product or service C) When you are happy with a  product or service D) When there is an incentive E) Other

Digital feedback from your customers

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February 16, 2017 | Posted in Customer Experience, Customer Feedback, Digital Marketing | By

There are many ways to get digital feedback from your customers – some of the following are low cost but effective avenues; order confirmation page, order confirmation email, sales receipt URL, email surveys based on order behavior (need to have

Limited budget with limited resources

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February 15, 2017 | Posted in Customer Experience, Customer Feedback | By

There are many ways to get feedback from your customers. I want to focus on the limited budget with limited resources – you still have options to get what you need. Look to target your customers based on what they

Mobile Feedback

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February 14, 2017 | Posted in Customer Feedback, Mobile | By

Customer feedback is not as exciting as some of my mobile posts, but mobile feedback is important in improving your mobile experiences. Look to survey your most active and least active mobile customers to get feedback on what they like