Are you currently using customer feedback as a tool to make customer experience improvements within your digital channels? A) Yes B) No C) Planning to in 2017

How are you using customer feedback to improve your digital channel experiences? Customer feedback shouldn’t be viewed as a bad thing but as an opportunity to improve your digital flows, marketing messages and overall customer experiences. Sometimes we get a

What are you doing to encourage Native App downloads? I have included helpful ideas – Clear message w/benefits of the App, Fresh content, App specific offers/promotions, Cross-promote in all channels, Easy SMS keyword download link, Social integration, Ask for App

When you download a Native App, do you accept Push Notification? A) Yes B) No C) Yes and then turn off when the messages are not relevant D) Yes and then turn off when the messages are too frequent

The difference between a Native App and a Web App. Native App – App developed essentially for one particular mobile device and is installed directly onto the device itself. Web App – Internet-enabled apps that are accessible via the mobile

With Websites and Mobile devices, you are an advocate for… A) Standard site B) Standard site and separate Mobile site C) Adaptive site D) Responsive site E) Either options C & D above with a Native App In keeping with

Last week brought a lot of comments and feedback around Mobile and Apps. Brands and Marketing Professionals are very excited around Mobile and Apps, so I’m going to keep the topic going for this week. What Apps do you use

Not every business can afford to build and maintain an App. With that said, this puts more emphasis on your Mobile site and ensuring you are taking your audience into consideration. Tips for your mobile site – Optimized content –

You have your App, but how are you using Push Notifications to bring customers back into your App? There are several Push options that work well – 1) Broadcast 2) Event triggered 3) Personalized and 4) Behavioral. With Apps, it

I have read many articles on the topic of “Time spent” In-App vs Mobile Web. You really need to have an understanding of what that means and how that may not have any relevance to your brand or even category.