Going to end the week with another question – How are you most likely to read the personal/promotional emails that you receive from brands? A – Desktop B – Tablet C – Mobile device If you take work/business email out
According to the Litmus “State of Email (March 2017”, 54% of eMail is being open on Mobile while desktop represents 16%. With that said, it is even more important to mobile optimize your eMails for the best experience for your
What is your preference on receiving marketing communications from a brand? A – eMail B – SMS C – Push Notifications D – Social E – Search/Display F – Other, explain
When you enroll in a brands email program, do you care about the customer journey that has been developed or do you just want the offers? Many journeys are specific to your behaviors or past engagements with a brand and
Over the last few years, there have been so many reports that eMail is dead. If fact, eMail is more important and relevant today than it was five years ago… eMail has huge successes when it is mobile optimized, part
When is Digital a challenge for brands? Digital is a challenge for many small brands that do not have large budgets to pay for many of the current digital tools and resources. These brands have limited resource and every dollar
As Digital has become more important to many business, there are many benefits of encouraging your customers to engage with you via Mobile. Some of those mobile benefits include; more personalized messages, better device integration, faster ability for mobile optimization
How are you reaching and engaging with your customers that engage with your brand in non-digital situations? This type of engagement and how you can convert those customers to interact with your digital elements is important. There are several ideas
When you think of Digital or Going Digital, what does it mean to you and your brand? For myself, digital is being open-minded to looking at and looking for new areas to engage, not only customers, but your business, with
What are some of the digital challenges you face on a daily basis? A – Not enough internal support/resources B – Not enough external support/resources C – Data – what to collect and how to use D – Meeting customer