How do you read your email?

tablet-desktop-mobile

March 31, 2017 | Posted in Communications, Email Marketing | By

Going to end the week with another question – How are you most likely to read the personal/promotional emails that you receive from brands? A – Desktop B – Tablet C – Mobile device If you take work/business email out

eMail and Mobile

importance-of-mobile-optimization-for-email

March 30, 2017 | Posted in Digital Marketing, Email Marketing, Mobile | By

According to the Litmus “State of Email (March 2017”, 54% of eMail is being open on Mobile while desktop represents 16%. With that said, it is even more important to mobile optimize your eMails for the best experience for your

What is your preference on receiving marketing communications from a brand?

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March 29, 2017 | Posted in Communications | By

What is your preference on receiving marketing communications from a brand? A – eMail B – SMS C – Push Notifications D – Social E – Search/Display F – Other, explain

Brands Customer Journeys

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March 28, 2017 | Posted in Customer Experience, Customer Feedback, Email Marketing | By

When you enroll in a brands email program, do you care about the customer journey that has been developed or do you just want the offers? Many journeys are specific to your behaviors or past engagements with a brand and

Is eMail Dead?

email-not-dead-header

March 27, 2017 | Posted in Email Marketing | By

Over the last few years, there have been so many reports that eMail is dead. If fact, eMail is more important and relevant today than it was five years ago… eMail has huge successes when it is mobile optimized, part

When is Digital a challenge for brands?

digital+marketing+agency

March 24, 2017 | Posted in Digital Marketing, Mobile | By

When is Digital a challenge for brands? Digital is a challenge for many small brands that do not have large budgets to pay for many of the current digital tools and resources. These brands have limited resource and every dollar

Mobile Benefits

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March 23, 2017 | Posted in Digital Marketing, Mobile | By

As Digital has become more important to many business, there are many benefits of encouraging your customers to engage with you via Mobile. Some of those mobile benefits include; more personalized messages, better device integration, faster ability for mobile optimization

Engaging with your customers

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March 22, 2017 | Posted in Customer Experience, Customer Feedback, Digital Marketing | By

How are you reaching and engaging with your customers that engage with your brand in non-digital situations? This type of engagement and how you can convert those customers to interact with your digital elements is important. There are several ideas

What does digital mean to you?

Going_Digital

March 21, 2017 | Posted in Digital Marketing | By

When you think of Digital or Going Digital, what does it mean to you and your brand? For myself, digital is being open-minded to looking at and looking for new areas to engage, not only customers, but your business, with

What are some of the digital challenges you face on a daily basis?

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March 20, 2017 | Posted in Digital Marketing | By

What are some of the digital challenges you face on a daily basis? A – Not enough internal support/resources B – Not enough external support/resources C – Data – what to collect and how to use D – Meeting customer