Do you know how your Loyalty program is performing and how your customers are engaging with your program? As part of your strategy and goals, you should have the KPIs that you are going to measure against. Some of the
One of the benefits of LinkedIn, is the ability to share with your network events that could be of a benefit to others. One of my connections, Nick Landers from RevLocal, is having one of these events next week. If
If you or your team doesn’t understand how your rewards program works, then your customers most definitely won’t know either. Make your rewards program easy to use, easy to understand and easy to engage with. Many programs are pieced together
Not sure how many people remember the old “punch” card rewards programs (I think of Subway)? I’m also still pretty amazed at how many businesses still rely on them – and also amazed at all the data they are missing
Loyalty programs are great for customers, but why are they beneficial for brands? This is a fun one and I have listed some benefits; Collect customer data, reengage rewards customers, boost sales/growth, great market research on your customers, ability to
Why do you enroll into a brands loyalty program? A – Get special offers B – Get special discounts C – Access to members only content D – Surprise and delight E – Access to new News and Products F
Some of the best practices to keep into consideration for Mobile Web – Use of Analytics to understand customer engagement, simple navigation, clear and focused content, design for touch, images shouldn’t take over, good layout that guides your customer easily
What are the brands that you engage with that have very complimentary Mobile Web and Native App experiences? I have always been a big fan of the Mobile and Native App experiences with Starbucks.
Not every brand needs an App – you need to look at your business and make the case for why you need an App and how your customers would benefit from that App. What benefit will an App give your
There are many advantages to having a Mobile Website, and depending on what your goals are and what the actual content is, it will help determine if you really need a Native App. I have listed out some of the