Being Connected on the Weekend

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April 29, 2017 | Posted in Random Thoughts | By

How connected to your profession and network are you on the weekends? The interaction will pretty much tell all, we are pretty much always connected, 7 days a week. It can be checking email, getting on LinkedIn, catching up from

New Customers

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April 28, 2017 | Posted in Customer Experience, Customer Feedback, Customer Journeys | By

When you attract a new customer to your brand, there is a reason why they chose you. There are several approaches you could be taking with these new customers, some of which are; survey them to understand why they choose

Types of consumers

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April 27, 2017 | Posted in Customer Experience, Customer Feedback, Customer Journeys | By

There are many types of consumers that your brand is engaging with and knowing how to communicate to these customers is a challenge. There needs to be a different use-case and strategy for each group. I have identified some customers

The start of your career

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April 26, 2017 | Posted in Career, Leadership | By

How many people started their careers on the print/traditional side of marketing/advertising and have made the change at some point to the digital side? When I started out 24 years ago, digital wasn’t a career option and now I see

Converting a Customer

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April 25, 2017 | Posted in Customer Experience, Customer Journeys | By

We have all struggled with the ability of converting a customer. There are many programs to run – create a strategy around who you want to target and how you plan on reaching that individual. Your customers could look like;

Brand you like…

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April 24, 2017 | Posted in Random Thoughts | By

What is a brand or company that you would like to emulate – this can be the culture, customer services, quality products and so on?

Mobile digital discussion

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April 21, 2017 | Posted in Digital Marketing, Mobile | By

Lots of digital discussions have moved to a mobile digital discussion, as it should. When you look at your digital marketing point of emphasis, that point of emphasis should be on mobile and thinking mobile first. If your partners, vendors

Digital marketing point of emphasis for 2017

Digital-Marketing

April 21, 2017 | Posted in Apps, Communications, Customer Experience, Customer Journeys, Email Marketing, Mobile, SMS Marketing | By

What is your digital marketing point of emphasis for 2017? 1) SEO/SEM 2) eCRM – email, SMS, Push 3) Native App 4) Social 5) Website 6) Mobile 7) Customer experience 8) Customer journeys 9) Other Digital is not one tool

eMail Campaigns for Engagement

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April 20, 2017 | Posted in Email Marketing | By

There are many eMail campaigns that engage your customers and many of the more common programs are those that may not be the most effect and get the best ROI. I have included those programs that very effective, intelligent, personalized

3 areas of importance for eMail

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April 19, 2017 | Posted in Email Marketing | By

There are many important aspects to a brand eMail that is sent out, but there are 3 areas that are the most important to your eMail – 1) Sender or from name 2) Subject line and 3) Preview text. Litmus