If you are in a position of leadership, always remember the path you took to get where you are, the struggles that you had, the people that helped you along the way, the opportunist that you did and didn’t get,

What value do you see with a brands App that doesn’t have an “online store”? I will use McDonald’s as an example of a brick and mortar with no online ordering but has a Native App. A – Offer &

Would like your thoughts around paid SMS acquisition programs? My take is that it is in the best interest of your brand to not acquire any cell numbers from any third party vendors. The liability for your brand is too

How you grow your eCRM databases is important. Organic growth is the best, but I have tested some eMail acquisition partners with good success – you can be very targeted in the type of subscriber you are looking for. Look

Small observations of LinkedIn updates over the last few weeks…As someone, at least I think, that posts relevant and useful information for my network, I have noticed over the last few weeks that overall engagement from 2nd degree network has

Brand question – What brands, that you have engaged with, did a good job of using incentives to get you to sign up for their eCRM programs? Reward and Loyalty programs are two areas where the incentives make sense and

eMail and SMS incentives – incentives are great for building your eCRM databases but how loyal are the customers you are bringing into your programs? You do need to give your customers the value of signing up to be part

Customer Journey mapping helps to identify communication gaps and helps show where communication touch points should be added or removed. As you begin to develop your eMail customer journey, there are many types of journeys you can begin to map

Mapping of your customers journey will guide your customers and potential new customers through different paths of your brand and to help achieve different objectives for each target that you have identified. Start with looking at who you want to

When you receive an Brand or Promotional offer via eMail on your smartphone, what do you do next? A – Click straight from the email B – Visit the mobile website C – Get on your PC and purchase D