Why do you unsubscribe from a brands eMail? A – Frequency B – Content not relevance C – Email content is not clear or clutter D – Content is not engaging E – Sign-up expectations not achieved F – Content
How is your eMail frequency impacting your subscribers? The higher the frequency the more customers you will have unsubscribing – it doesn’t mean your overall unsub % will rise, it just means the volume will rise with the frequency along
Do you know the age demographics of your customers that have a smartphone and how they are purchasing or engaging with your brand? This will help you determine where you need to invest to ensure your brand is where your
The Mobile Device today is the primary source for media, social, searching, internet usages and so on. If your are not planning for the mobile device and it is not on your roadmap, then you are missing out on massive
QSR question – You or your family will most likely eat at a Quick Service Restaurant on either Friday, Saturday or Sunday? A – Friday B – Saturday C – Sunday D – All
You have your goals for your company and teams, how are they posted or made available for the teams? At Papa John’s, we do a great job of posting the company goals in very visible locations. This is a great
It is never too late to begin setting goals for yourself and your teams. When you are setting your goals think about the timeline of the goals, focus on the growth of the team and also each individual, don’t set
How often do you review your goals and how often do you discuss your teams goals and performance with your teams? I personally do not wait until “review time” to discuss with my teams how we are doing and how
We are already more than 1/3 of the way through the year. What improvements have you done to your programs to make a positive impact for your customers? This is a good time to check your goals to see where
Yesterday were the benefits and value of a preference center for the brand – today I have included some of these benefits for the individual; empower the customer, get content they want, choose the frequency they want, may opt down