Google is in the news for their EU $2.7 billion antitrust fine. One piece of news from Google that has gone under the radar is that Google with not be scanning your Gmail email account and matching your content with
As we have reached the half-way mark of 2017, time to look at those goals and make any needed adjustments – It is never too late to make changes to reach your goals.
Almost twenty years ago, Zappos emerged with the idea of selling shoes online. Zappos became a disruptor by focusing their brand around the customer experience and the customer service. They made sure the customer was first and that those same
Individuals can be just as successful as being a disruptor as a brand is. Take LaVar Ball for example – Love him or hate him, he has been a disruptor for the past 9 months to a year by making
When you look at a brand like Amazon, they didn’t become a disruptor because they did a bunch of things as one-offs, they often changed the game by identifying new opportunities or small pockets that the established brands don’t see.
What do Zappos, Airbnb, Lyft and Amazon, among others, have in common? They have all been able to use unique branding and repositioning to become disruptors in their respective categories. These companies have followed the shifts in society and customer
Amazon is at it again – Amazon & Whole Foods. The grocery business is about to change, so hold on for the ride. This acquisition should compliment Amazon’s AmazonFresh and wake/shake up the grocery industry and give customers the ability
This is a question that I’m really interested to see what the responses will be… When was the first time you accessed the internet? For myself, it was 1995, when a small local agency that I was working for (McDevitt,
Ah…the Blackberry (“Crackberry”)…how magical was it to check your email and text your work associated that were sitting across the table from you during meetings to check their email? Here is another brand that had consumers at their finger tips
Coming up on 17 years at Papa John’s and it has been amazing to see the growth of the online business over that time and being part of the teams that have made it happen – 17 years after launching,