Yesterday I posted about how thinking and focus is shifting from App Acquisition to more App Retention. A good strategy will include both and have tactics that support both. A good question to ask your team – why are people
App Acquisition or App Retention? Do a google search on App Acquisition or App Retention and you will see how some of the thinking has shifted from acquisition to retention – thus the importance of a good retention strategy. Think
Consumers today are spending more that 5 hours a day on their mobile devices. Of that time 92% is within apps and the other 8% is within the mobile browser. I have included a chart from Flurry that breaks down
One thing I read and hear many times when reading about other categories, businesses and brands etc., is what they think is best for their customers. The important thing being what THEY think… That begs the question of how well
With disruption and innovation, it is the customer who will benefit, but how well does your staff adjust and adapt their ability to support that same disruption and innovation? The teams need to be supported with the right tools that
Last week I touched on “Disruption & Innovation” but got sidetracked by all the news Amazon was making around…disruption & innovation. Both disruption and innovation happen when something new is created or branded. Another great example of disruption within a
Amazon, Amazon and more Amazon. Just when you think Amazon couldn’t be in the news again, the disruptive innovator is at it again. This time, with a trademark application for a food-kit service that would rival Blue Apron and other
Over the last couple months, Amazon has been launching live steaming TV channels in the UK and Germany in what will be direct competition with Netflix. Later this month, Amazon Prime and Amazon Music Unlimited members in Germany, will be
Papa John’s has become the first national pizza brand to offer instant ordering via Facebook’s new “Start Order” button. Read more in first comment. Read more – http://www.pymnts.com/restaurant-technology/2017/papa-johns-is-first-national-pizza-restaurant-with-facebook-start-order-button/
How do you think about Disruption & Innovation? Both happen when something new is created or branded. I see innovation as pretty much doing the same processes/things but doing them much better – think more incremental. Disruption is creating new