December 4, 2020 | Posted in B2The7 Bits, Digital Marketing | By B2the7
2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021?
Michelle Garrett asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer to brands as we head into the new year?
Was honored to be included and my marketing advice for 2021 – ”The advice I offer brands in 2021 is to listen to your customers and what their needs are. There has been a shift in customer expectations and how they engage with brands with digital leading the way. New programs and solutions need to meet the new behaviors, audiences need to see the value and convenience proposition and the experiences need to look at short term needs while building toward long term solutions and brand loyalty. You either stand apart or you get left behind.”