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April 19, 2017 | Posted in Email Marketing | By

There are many important aspects to a brand eMail that is sent out, but there are 3 areas that are the most important to your eMail – 1) Sender or from name 2) Subject line and 3) Preview text.

Litmus numbers support that the sender or from name has one of the biggest impacts on if your email is opened or not. Think about it, you see that the email is from a reputable brand, you trust this brand and now you want to see what they are offering.

I have included a quick screen shot from my Gmail account set up just for brand eMail and you can see how brands are being more creative with their sender or from name.

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