There are many advantages to having a Mobile Website, and depending on what your goals are and what the actual content is, it will help determine if you really need a Native App. I have listed out some of the
Do you prefer a Mobile Website or a Native App to engage with a brand? I will go more into this topic this week. Mobile website have a very broad audience – any mobile device or tablet has the ability
In looking at the analytics from Mobile posts vs. Native App posts, it appears that there is more interest in updates around Mobile based on the impressions, comments and feedback. Which updates do you prefer? A) Mobile B) Native Apps
A nice attribute of In-App Messaging is that you don’t have to ask the user to option to receive the message. With that said, it is very important that you use this tool to be very targeted with your customers
How are you using In-App messages within your Native Apps? I will include a few thought starters on how to use these In-App messages… In app messages can be in the form of text, video, images and other rich media
Difference between Push Notifications and In-App Messages. Push is more simplified and allows you to quickly broadcast a message to the user’s devices home screen when locked or when the user is using a different App. Push does have some
What is an In-App message within your Native App? These are notifications that are displayed to customers while they are active within your app. They give the marketer more ability to segment and target customers at the right time within
Your App engagement and retention is very important to keeping customer engaged with your brand – here are some thought starters on programs to help; Onboarding Programs, Retargeted Campaigns, App specific Incentives, Push Notifications, Personalization, Good UX, Relevant Content and
What programs are you running for App Engagement/Retention? The success of your App is really defined by engagement and retention rates – I don’t need to say that you want these rates to be high. Engagement can be defined by
What are you doing to encourage Native App downloads? I have included helpful ideas – Clear message w/benefits of the App, Fresh content, App specific offers/promotions, Cross-promote in all channels, Easy SMS keyword download link, Social integration, Ask for App