Coffee With Bob on LinkedIn
May 8, 2021 | Posted in B2The7 Bits, Branding, Digital Marketing, Social Media | By B2the7
May 7, 2021 LinkedIn LiveStream Always fun to be a guest of Bob (Robert Sieger) on his ☕️ #CoffeeWithBobLIVE show. We had a great conversation around my past experiences with Papa John’s Pizza, my newest direction with B2The7 and some
Helping Brands Make More Bread 🍞
May 5, 2021 | Posted in B2The7 Bits, Branding, Digital Marketing, Innovation, Social Media | By B2the7
I focus on Restaurants & QSR Brands… Types of brands I love working with… 1️⃣ Brands that don’t have customer data and want to learn how to get and use that data 2️⃣ Brands that have data but don’t know
Regain – the third element of the 3 R’s
May 3, 2021 | Posted in Branding, Customer Experience, Customer Journeys, Data, Digital Innovation, Digital Marketing | By B2the7
The “Regain” area is where your lapsing and lapsed customer live. With Regain, the focus of the communications and activity is based on reactivation and getting them back engaged with the brand. Keep in mind the the customers in reach
Reach – one element of the 3 R’s
April 27, 2021 | Posted in Branding, Business, Customer Journeys, Data, Digital Marketing, Lifecycle Marketing, Omni Channel | By B2the7
Reaching new and existing customers is very important in the continuous growth of your brand. I approach “REACH” as part of the on-boarding process, which is part of a larger omni-channel lifecycle strategy and program. What you want to achieve
You have all this customer data…now what?
April 26, 2021 | Posted in Branding, Business, Career, Digital Marketing, Digital360Chat, eCRM, Social Media, Strategy | By B2the7
Many brands (especially restaurant and retail) have changed the way they engaged with their customers over the last year, offering many different digital ordering options for delivery, pick-up or carryout. These new ordering options have also changed customer expectation and
Don’t Forget to Celebrate and Remember your Successes!
April 25, 2021 | Posted in Branding, Business, Career, Creative, Digital, Digital Innovation, Digital Marketing, Digital Transformation | By B2the7
A friend and co-worker reminded me of the major accomplishments we achieved as a team, collaborated on and then ran marketing programs around over the last 20 years at Papa John’s. Here are some of what we achieved as a
Helping Brands Make More Bread 🍞
April 21, 2021 | Posted in Advertising, Branding, Digital, Digital Marketing, Marketing | By B2the7
I focus on Restaurants & QSR Brands… Why Restaurants/QSR? I have 20 years of experience running successful data-driven marketing programs at Papa John’s that drove engagement, sales, transactions and increased comps. Types of brands I love working with… 1️⃣ Brands
An introduction to the 3 R’s…
April 12, 2021 | Posted in Branding, Communications, Customer Journeys, Digital Marketing | By B2the7
When I work with brands, especially restaurant brands, we start with a good understanding of the problem we are looking to solve, how we are going to solve it, how we are going to measure and the what’s next. With
Loyalty Programs and Rewarding Your Customers
March 23, 2021 | Posted in Branding, Digital, Loyalty, Marketing | By B2the7
A loyalty program is a great marketing strategy to reward customers based on their behavior and engagement with the brand. There are 4 high level areas of why… 1) The data you are collecting2) Reach customers3) Retain customers4) Regain customers
BRANDING: “Brands are Missing Out on Social”
March 21, 2021 | Posted in Branding | By B2the7
Watch how brands are missing ▶️ https://youtu.be/LSzJiE-GDBs #socialmedia #audiences #socialchannels #business #success #digital #digitalmarketing #communications #networking