I focus on Restaurants & QSR Brands… Types of brands I love working with… 1️⃣ Brands that don’t have customer data and want to learn how to get and use that data 2️⃣ Brands that have data but don’t know
The “Regain” area is where your lapsing and lapsed customer live. With Regain, the focus of the communications and activity is based on reactivation and getting them back engaged with the brand. Keep in mind the the customers in reach
Reaching new and existing customers is very important in the continuous growth of your brand. I approach “REACH” as part of the on-boarding process, which is part of a larger omni-channel lifecycle strategy and program. What you want to achieve
Many brands (especially restaurant and retail) have changed the way they engaged with their customers over the last year, offering many different digital ordering options for delivery, pick-up or carryout. These new ordering options have also changed customer expectation and
A friend and co-worker reminded me of the major accomplishments we achieved as a team, collaborated on and then ran marketing programs around over the last 20 years at Papa John’s. Here are some of what we achieved as a
I focus on Restaurants & QSR Brands… Why Restaurants/QSR? I have 20 years of experience running successful data-driven marketing programs at Papa John’s that drove engagement, sales, transactions and increased comps. Types of brands I love working with… 1️⃣ Brands
When I work with brands, especially restaurant brands, we start with a good understanding of the problem we are looking to solve, how we are going to solve it, how we are going to measure and the what’s next. With
A loyalty program is a great marketing strategy to reward customers based on their behavior and engagement with the brand. There are 4 high level areas of why… 1) The data you are collecting2) Reach customers3) Retain customers4) Regain customers
Watch how brands are missing ▶️ https://youtu.be/LSzJiE-GDBs #socialmedia #audiences #socialchannels #business #success #digital #digitalmarketing #communications #networking
By definition, it is a piece of content (video, image or news) that has become incredibly popular and is being viewed and shared thousands/millions of times. Is ‘going viral’ a strategy you should deploy for your content? I have thoughts