The “Retain” area is where you want your customers and audiences to be. Think of retain to be steady and you want to be very segment-specific to maintain their activity. They have joined your loyalty program, created an account, have

Recap of our 12/11/20 #Digital360Chat interview with Rebekah Radice (@RebekahRadice) – Marketing Performance Strategist. #CMO Co-founder http://BRIL.LA, women-owned digital, #socialmedia, #CXDesign firm helping you create brilliant customer experiences

Was honored to be included with so many other Marketing/Digital professionals in the NOW Marketing Group Predictions to Building a Craveable Brand in 2021 (11/27/2020). NOW Marketing Group asked some of their favorite digital smarties on what their predictions are

Your content goals might be some of the following… To solve the problems of your customers Define your audience Define the channels your audience prefers Attract new customers Engage with existing and new customers Develop relevant content Develop sharable and

Amazon is winning in so many different industries, what do you feel are they doing different for their customers to stand apart? Thoughts?

Each person and brand define engagement differently. How do you define engagement and how are you measuring it? Thoughts?

Chick-Fil-A is one of those brands that is not without controversy in some of their stances & beliefs. What are they doing to build that customer loyalty?

Blockbuster is a great example of a brand that didn’t “listen” to their customers and their changing behaviors. What are other brands that have made similar mistakes and ended up the same as Blockbuster? Check out the Twitter Discussion…

Is your brand “on social” or are you actually “being social?” There is a difference… On social – all about push sales messages, vanity metrics and little engagement. Being social – You are listening, engaging, building loyalty and long term

Develop content that is insightful, relevant and useful for your audience. #Digital360chat #digital #marketing #content #businessowner #contentstrategy #contentmarketing