How you view your brand and how your customer views your brand could be 2 entirely different views. Constantly communicate to your customers 4 feedback and then act on that feedback. If they don’t like how you treat them, they

Your customers are giving you a wealth of information if you are listening. Of course there are complaints, but there are also complaints that reveal real customer experience problems that are really impacting your brand or overall experience. #CustomerExperience #Feedback