Why do you send messages on the days you do? Has it been tested and are you using A/B testing for optimal sending times based on engagement of your customers? Are you looking at events or comping over sales opportunities.
ECRM communication planning. How do you plan and schedule what is being sent via your eCRM channels? Are the communications planned out in advance or spur of the moment? I define eCRM channels as eMail, SMS and Push. I do
Communication strategy…what are your goals for each communication and what are the tactics to achieve that goal? You should have an overall eCRM strategy and then the pillars to support that strategy. With eCRM, your pillars will be eMail, SMS
One of my favorites in eCRM is eMail. You can drive sales, transaction, awareness and so much more for a high ROI. In the past, batch and blast has been very effective for many brands for a long time. In
What is your content strategy for 2017? Will the message be consistent on all channels or will it be slightly different for each channel? What about your audience and segments – will the content be tailored differently for each customer
As we close in on the end of 2016, it is a good time to evaluate your goals from 2016. What goals did you achieve and what goals did you miss and why for each? It is not a hard
This Weeks Question from LinkedIn – 8/3/16 Question: What should you be asking when evaluating a new eMail Service Provider? Answer: Looking for a new ESP is an experience that I have gone through 4 times in my career. It
This past weekend my family and I went to a Classic Car show outside of Louisville, Kentucky. It was fun to see the expressions on my kids faces when they saw and experienced the “old cars that Pawpaw drove” when
This past week I focused on the progression of an eMail program from starting with the data, adding in the KPIs, starting simple, looking at the overall customer journey and then layering in programs. eCRM today is not a set
To wrap-up the week around the progression of an eMail customer journey – don’t let technology guide your programs, let your programs guide your technology.
You must be logged in to post a comment.