You have your programs in place, you think your customers are enjoying a good experience – but are they? This is where the analysis of your programs come into play. Watch how people are interacting with your program, what devices

You are currently using Customer Journey Mapping tools to better understand your customers eCRM experiences? A) Yes B) No

You have your data & KPIs and the start of a simple Welcome Series ready to go. Now is the time to look at the overall eCRM customer journey and mapping of what communications a customer will receive – your

When is the last time you reviewed the flow or the customer experience of your eCRM programs by a expert resource outside of your organization? This is something that is good to do a couple times a year.

One question that I receive all the time from other digital professionals is if I feel my team is properly staffed to handle all the eCRM programs and responsibilities. This should be something that you are thinking about and planning