Communication strategy

January 16, 2017 | Posted in eCRM, Email Marketing, Push Notifications, SMS Marketing, Strategy | By

Communication strategy…what are your goals for each communication and what are the tactics to achieve that goal? You should have an overall eCRM strategy and then the pillars to support that strategy. With eCRM, your pillars will be eMail, SMS

Push Notifications

January 15, 2017 | Posted in Mobile, Push Notifications | By

Lots of good engagement on my post yesterday around Push Notifications. This is the one communication method that many marketers are not familiar with or don’t understand the true benefits of. To make it more complex, in order to send

Kicking off 2017 with Push Notifications!

January 14, 2017 | Posted in Mobile, Push Notifications | By

Kicking off 2017 with Push Notifications! If you have an App and are not utilizing Push Notifications to communicate to your App users, you are missing out on some communication opportunities for branding, promotions, targeting, utility uses and more. Make

What Worked and What Didn’t in 2016 and Planning for 2017

December 21, 2016 | Posted in Digital Marketing, eCRM, Mobile, Push Notifications, SMS Marketing, Websites | By

As we close in on the end of 2016, it is a good time to evaluate your goals from 2016. What goals did you achieve and what goals did you miss and why for each? It is not a hard

Push Notifications year in review

December 15, 2016 | Posted in Push Notifications | By

Push Notifications year in review. As one of the new comers to the eCRM game, there is still much to learn about Push Notifications and how customers are reacting to it. Like with other programs, it is important to understand

App Push Notification Alerts

August 9, 2016 | Posted in Apps, Push Notifications | By

As we get more into App and the types of messaging you can use, I will start with your basic push notification or push alert. Push notifications or push alerts are messages that appear or pop up on the mobile

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