Email and the Presidential Campaign. What can we learn about email marketing and the presidential campaign? Data from Return Path and Persado showed us how the campaigns differed in email list sizes, spam complaints and deliverability, engagement rates and tone.
Facebook Sued! Three marketers who purchased video ads on Facebook have sued over the inflated video ad metrics. The complaint stems from recent revelations that Facebook inflated viewing times by 60% to 80%. They contend that by inflating the numbers
Facebook Mobile Ad Revenue Rising. eMarketer estimates that the ad revenue from Mobile ads to be near $30 billion in 2017. Double digit growth in ad revenue is expected through 2018. The Facebook properties of Instagram, WhatsApp and Messenger continue
Maximize Mobile Conversions: How Under Armour and American Apparel Turn Users Into Customers Tuesday, November 15, 2016, 1 PM ET | 10 AM PT If your company isn’t delivering a mobile experience that converts, you’re leaving money on the table
Twitter to Slash Jobs. Twitter will cut 8% of its workforce, just as it did a year ago, that will put its cost structure more in line with its growth. With stalled user growth, management turmoil and product delays shows
Apple Profits Decline for 3rd Straight Quarter. On Tuesday, Apple posted profit and revenue declines for the third straight quarter. Apple’s iPhone 7 was released one week before the fiscal fourth quarter ended, thus not having much of an impact
Twitter and Mobile. Twitter will be reporting their earning this week – should be interesting since some companies moved away from acquiring them. eMarketer estimates that more than 52 million people in the US will use Twitter on a monthly
AT&T and Time Warner – $85.5 Billion. On Saturday, AT&T agreed to a deal to purchase Time Warner for $85.4 billion. If approved by regulators, it would be the largest in a year of mega-mergers. This deal is also expected
Netflix, Spotify, Twitter and Others Go Down. A large scale distributed denial of service attach (DDoS) attach happened Friday morning that brought down Netflix, Spotify, Twitter, Amazon, Reddit and others on the East Coast. The attach happened the Dyn Managed
NFL TV Ratings Down. After five weeks of football the viewership is down while overall total TV viewing is up. Viewership for lower income households is down 28% while higher income homes are down 14.1%. What the NFL needs to
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