Think of retain to be steady and you want to be very segment-specific to maintain their activity. Watch to learn more about Retain ▶️ https://youtu.be/wZaRmYTYbc4

The “Regain” area is where your lapsing and lapsed customer live. With Regain, the focus of the communications and activity is based on reactivation and getting them back engaged with the brand. Keep in mind the the customers in reach

The “Retain” area is where you want your customers and audiences to be. Think of retain to be steady and you want to be very segment-specific to maintain their activity. They have joined your loyalty program, created an account, have