As with email, it is important to grow your SMS list with QUALITY, not quantity. The cost to send a SMS message will be more expensive than email, but the ROI and engagement can be much higher, that is why

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If you have a simple SMS program, you can begin to take it to the next level by targeting your audiences differently and with personalization. To help maximize sales and engagement, create content that is as relevant as possible to

What is the difference between SMS and MMS messages? SMS stands for “short message service” and has a limit of 160 characters and is pretty static in nature. MMS on the other hand stand for “multimedia messaging service” and this

Since there is so much to talk about with SMS, I have decided to spend another week on this important eCRM tool. When people think of receiving SMS from a brand, they think of the offers and specials they will

This past week I focused on the one mobile program that I feel is still the most underused eCRM tool, and that is SMS Marketing. No other tool has a 90% open/read rate within 15 minutes of receiving – that

SMS keywords are short words or letters that can be sent to your short code in order to trigger an offer or response. These keywords can be used to promote your mobile application, offers, contests and more – you can

SMS offers 1 and 2-way communications with your customers – today I will address 2-way communications. 2-way SMS communications are a great way for your customers to engage with your brand and for you to get a feel on the

SMS offers 1 and 2-way communications with your customers – today I will hit on 1-way communications. 1-Way SMS communications are pretty easy as these are the messages that you push out to your customers more around awareness & promotional

With text messaging being much more intrusive than email (and personal) and a common way to communicate with family and friends, consumers are still a bit hesitant to sign up for SMS programs from brands. With that in mind, your