What’s the difference between Geo-Fencing vs Geo-Targeting?
Geo-Fencing is the virtual boundary or radius around a location that is set by a marketer. Geo-Fencing will capture all users who move into the boundary that you have defined. Think retailers who want to catch the attention of shoppers as they pass by their location.
Geo-Targeting is summed up as detecting a user’s location and serving them communications based on that location. You can be more granular and target or exclude specific users by on their IP addresses. Think serving messages to people based on their location.