August 30, 2016 | Posted in Mobile, SMS Marketing | By B2the7
What is the difference between SMS and MMS messages? SMS stands for “short message service” and has a limit of 160 characters and is pretty static in nature. MMS on the other hand stand for “multimedia messaging service” and this allows you to send messages with pictures, video and even audio. For a brand, this gives you two options to choose from and each message you send out can vary depending on what you want your message to be.
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