There are many eMail campaigns that engage your customers and many of the more common programs are those that may not be the most effect and get the best ROI.

I have included those programs that very effective, intelligent, personalized and should be part of your eCRM toolbox – these eMail programs also have higher ROI; exclusive deals, promotional content, flash/limited time content, loyalty, retargeting, lapse customers, segmented and focused, welcome/onboarding journeys and mobile engagement.

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