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January 26, 2017 | Posted in Mobile, SMS Marketing | By

How are you growing your SMS database? This is the one area where I’m pretty adamant about growing the SMS database organically through your own channels, such as your website, email programs, socially, POP materials and in-store. I do not recommend to acquire, purchase or rent lists from third parties. This puts too much liability on your brand or business and can cause real compliant issues and ultimately fines. The acquisition part is open for debate and I’m sure others have had success, but still not something that I recommend.

I like to know the sources where the cell numbers come from and to have detailed records of when they opted in and the messages that those customers have received to remain compliant – also needed for most SMS lawsuits.

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