A nice attribute of In-App Messaging is that you don’t have to ask the user to option to receive the message. With that said, it is very important that you use this tool to be very targeted with your customers that are using and engaging with your App. Don’t put an In-App message with your App just to do it, you need to have a very strategic plan on where they will appear, what they will communicate and how you are expecting your customers to interact with it.

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