When it comes to marketing your business, email marketing is often overlooked as a viable option. With the growing proliferation of digital and social media, many businesses find that their marketing messages are being ignored as they struggle to compete with more established brands.
However, email marketing has proven over time that there are numerous ways you can market your business through email without spending an arm and a leg. What’s more, research shows that email marketing serves as one of the most cost-effective options for reaching new customers.
In this article, we’ll take you through everything you need to know about keeping your customers engaged with email marketing so that it becomes a reliable and cost-effective tool for staying in touch with your current followers and potential new customers alike.
What is Email Marketing?
Email marketing is the practice of sending emails to an existing audience to promote your products and services. You can embed content from your website or use email automation software to send emails on a scheduled basis or when someone interacts with a specific action, like when a customer signs up for an email list.
There are a number of different email marketing services, but all of them follow a similar model. A sender collects email addresses, then uses software to build an email sequence with different emails that send at different times to different recipients, often with different content and offers.
Why is Email Marketing important?
Email is a powerful medium. With a large number of recipients, email can reach a much wider audience than any other marketing channel, while also being cheaper than other media options. It’s also accessible 24/7, which means it’s a great option if you have customers who want to shop, sign up for a service, or request a quote at all hours of the day. Email is also a great way to engage with your existing customers.
A survey shows that about half of all consumers never read their email, and less than 10% of email messages are opened by more than 25% of recipients. However, customers who open your emails are more likely to remember the brand and are 28% more likely to purchase from you in the future.
Easy ways to keep your customers engaged with email marketing.
If you want to keep your customers engaged with email marketing, you’ll need to stay on their good side. While email can be used for marketing a variety of different products and services, it’s typically most effective when used to build relationships with your existing customers.
You can keep your customers engaged by making it easy for them to take what they want and what they need, while also providing value that’s valuable to them. You can do this by keeping your email marketing short and sweet, while also incorporating email marketing examples into your email copy so that it’s more conversational and concise.
You can also keep your customers engaged with email marketing by including call-to-action (CTA) buttons in your emails.
Strategies for building retention and growth with email marketing.
Email marketing is most effective when used to build relationships with existing customers, so you might want to consider offering special promotions or deals to keep people coming back to your email. You can also build retention with email marketing by incorporating social media into your email marketing strategy. You can also build growth with email marketing by expanding your email list. You can also do this by participating in email marketing competitions.
Don’t forget your brand when you’re building your email list.
One of the most important things to remember when you’re building your email list is that you need to remember your brand. In other words, you need to keep the core values of your business in mind as you’re building your email list. However, you should keep in mind that your target customers aren’t going to be looking at your emails as if they were reading the website. So, you need to find a balance between copy that’s too technical, as well as copy that’s too friendly and conversational.
You should also remember that your email copy should be targeted towards the specific needs and wants of your potential customers. So, you shouldn’t write your email marketing copy in such a generic manner that it doesn’t address what your customers would actually like.
Email marketing is one of the most cost-effective ways to reach new customers and keep your current ones engaged with your brand. While it’s important to keep your customers engaged in email, it’s also important to remember that email marketing is different than traditional communication methods like phone or in-person interactions.
As such, it’s important to remember that email marketing is a different type of marketing that requires a different approach. When done right, email marketing can be a great avenue for building relationships with your customers and generating leads.
More about Bernie…
Senior Director, Consumer Media Group at Confluent Health – Growth marketing focus on brand awareness, interest and new patient acquisition to our 44+ partner brands and 530+ locations across the US. Accountable for driving yearly business results supported by our consumer strategy and direct-to-consumer roadmaps. The Media team is responsible for owned and paid media as it relates to performance marketing, campaign management, partnerships, website development & support, search engine optimization, relationship marketing, Yext (Google My Business) support, recruiting, email marketing and supporting our partners at the local level.
Chief Cheese – Strategy & Engagement at B2The7 – Helping brands Reach, Retain & Regain customers with Omni-Channel data-driven strategies and tactics that focus on increasing sales, transactions, comps and customer engagement.
B2The7 Photography – Sharing experiences with photography: nature, landscapes, sunsets, flowers, animals and more.
Helping job seekers & recruiters daily…Founder of Careerbarn.com – Bringing jobseekers and employers together since 2000.