August 22, 2016 | Posted in SMS Marketing | By B2the7
Mobile and SMS Programs… SMS is still, in my opinion, one of the most underused eCRM tools to engage with your customers – Over 90% of text messages sent are opened and read by your customers in 15 minutes. No other advertising medium has that relationship with the consumer. The SMS redemption rates can be anywhere from 20% to 70% – compare that to print, TV or even direct mail and you can begin to see how good SMS can be for your brand.
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