March 15, 2017 | Posted in Loyalty | By

Not sure how many people remember the old “punch” card rewards programs (I think of Subway)? I’m also still pretty amazed at how many businesses still rely on them – and also amazed at all the data they are missing out on. It is the data that you are collecting within a rewards program that can be used do drive engagement back into the brand. Before you start your rewards programs, have a good strategy around the data you are wanting to collect and then, what you will do with the data.

Be the first to comment.

Leave a Reply