Lots of good engagement on my post yesterday around Push Notifications. This is the one communication method that many marketers are not familiar with or don’t understand the true benefits of. To make it more complex, in order to send push notifications and in most instances, you need a third party partner with an interface to schedule your messages, trigger your engagement and to track your analytics. Most times, this will require that a SDK from that third party be added to your App. Your customers must also know why they should accept messages from you. Lots of unknowns for many marketers but the benefits are great.