Facebook Mobile Ad Revenue Rising. eMarketer estimates that the ad revenue from Mobile ads to be near $30 billion in 2017. Double digit growth in ad revenue is expected through 2018. The Facebook properties of Instagram, WhatsApp and Messenger continue to grow and they have made changes to the apps to better monetize.
Where Are Your Ecommerce Sources? Yopo collected data from 65 million ecommerce that represented $2 billion in transactions over 120,000 ecommerce stores. 74% of source traffic is direct and search which leaves plenty of room for improvement with social and paid media. Another item to keep your eye on is the amount of time a user will spend on your site based on channel.
Hispanic Millennials and Mobile Marketing. The Hispanic population will have purchasing power of $1.7 trillion by 2020 and Hispanics are heavy user of mobile devices. This is where it is important to target the correct consumers and to deliver the correct message for this segment.
Live Nations Connecting Sponsors with Fans. Live Nation has partnered with Cisco for WiFi connectivity at 10 venues in 2017. This will allow Live Nation to better communicate to concern goers through their app with Geo-fencing. This also give Live Nation more data on the visitor, such as how many tickets they purchased, what they purchased at the concession stand which will allow Live Nation to retarget to these customers at a later date.
With more than 23 years of experience in marketing, Bernie is the Director of Digital Marketing at Papa John’s International, based in Louisville, KY. His current focus is building and scaling a progressive digital marketing foundation that balances the needs of both consumers and national/local stakeholders — all while delivering measurable ROI to the business.
Additionally, Bernie oversees brand representation for Papa John’s digital properties and manages direct-to-consumer channels including email, SMS and push messaging. Recent initiatives have centered around bringing together larger promotional efforts with targeted campaigns to engage the consumer at the precise moment of interest.
Follow Bernie on Twitter @B2the7 or @B7_Design & the B2The7 blog @ http://b2the7.com/b2the7