Twitter and Mobile. Twitter will be reporting their earning this week – should be interesting since some companies moved away from acquiring them. eMarketer estimates that more than 52 million people in the US will use Twitter on a monthly basis with half using PC and mobile devices. While Twitter growth may be slow, but their ad revenue is growing and mainly growing with mobile. While Twitter may be a challenge, people still use it to report, share and discuss what is going on around them.
Attribution Across Devices or Channels? Many marketers focus on cross-channel attribution when they should also be looking at the cross-device attribution. This is about bringing the same experience across all devices and delivering messages and ads that are relevant to that customer no matter what device they are using. Data is the keep to putting this together and understanding of your customer.
Best Day & Time for Social Posts? With so many different social platform, the challenge becomes when the best time to post for each platform. TrackMaven tracked social media posts between January and July and determined that the best time was towards the end of the work day towards the end of the workweek (Twitter, Facebook and Instagram. This will be key for brands as we get into the holiday seasons.
Rule the Video-Driven World: A Practical Guide to Powerful Content Tuesday, November 1, 2016, 1 PM ET | 10 AM PT
If your brand isn’t certain about how to best use video, you’re missing out on significant customer engagement. Get a practical approach to preparing your business for a video-driven world, from creating your strategy and locating collaborators, to delivering your message and measuring results.
With more than 23 years of experience in marketing, Bernie is the Director of Digital Marketing at Papa John’s International, based in Louisville, KY. His current focus is building and scaling a progressive digital marketing foundation that balances the needs of both consumers and national/local stakeholders — all while delivering measurable ROI to the business.
Additionally, Bernie oversees brand representation for Papa John’s digital properties and manages direct-to-consumer channels including email, SMS and push messaging. Recent initiatives have centered around bringing together larger promotional efforts with targeted campaigns to engage the consumer at the precise moment of interest.
Follow Bernie on Twitter @B2the7 or @B7_Design & the B2The7 blog @ http://b2the7.com/b2the7