August 31, 2016 | Posted in Mobile, SMS Marketing | By B2the7
If you have a simple SMS program, you can begin to take it to the next level by targeting your audiences differently and with personalization. To help maximize sales and engagement, create content that is as relevant as possible to the subscriber – use your customer data to help drive these segments and the content you send to them.
Data point ideas – personalization, past purchases, lapse customers, location based, behavioral, retargeting, segmentation based on set parameters and so on.
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