After looking at your data and KPI’s, it is good to start off simple and get your feet wet. I always recommend the Welcome Series – this is the one program where customers have taken an action and they want something from your brand. This is also a very important program, since this may be your first chance to put your best foot forward. The Welcome Series is also a chance for your customers to learn more about your brand or to introduce other programs/tools to them. These communication series can include your rewards program, download your Apps, more about your social channels – this is were your data becomes smart and you deliver only the relevant messages.