With streaming options such as Netflix, Hulu, Amazon Video, Sling, Crackle, Twitch and Cable TV, viewers have more choices today than they we ever had before. On the downside, many people are having to subscribe to multiple sources for the viewing entertainment that they want, and now, with Disney’s announcement to remove their offering from Netflix, we will add another service to the growing list.
As consumers, we have lots of choices and at what point do we have too many options and does the cost-per-service not make that much sense? If I’m paying multiple subscription services, then the content should be specific to my wants and needs and have high quality and reliability.
The streaming options will continue to grow – how brand and customers interact with these services will continue to evolve as well.