September 10, 2016 | Posted in Quick Bits | By


The Next Generation iPhone 7. The iPhone 7, next-generation smartphone will be available for pre-order on Friday September 16. Some of the features of the 7 are; Water and dust resistant, better speakers, new camera, longer battery life and a new home button that responds to force touch. There will also be a larger iPhone 7 Plus with a dual camera system. AND, Super Mario will be available on iOS later this year.



The New Waterproof Apple Watch will be 50% faster and has a brighter display. If you can get past the unique name, Apple Watch Series 2 (need to do better than that) that is waterproof up to 50 meter. What is cool about being waterproof is that it will expel any water automatically. Apple also teamed up with Nike on a special addition – The Apple Watch Series 2 will be available in late October.



Have mobile device, want mobile coupons. By the end of 2016, there will be over 104 million mobile coupon users in the US. When given a mobile coupon, customer will spend more money, buy more and adopt new technology. Two different retail experiences with mobile coupons increased sales and customer engagement. Some of the findings of the survey show that consumers will still look for coupons while in store, use print and digital coupons equally and feel rewarded when they receive.



For all you gamers, Slimmer PlayStation 4 revealed! The PlayStation 4 console is slimmer and more energy-efficient that the original console and will hit the markets around September 15. The PlayStation 4 Pro will include improved hardware and will appeal to more hardcore gamers.


About Bernie

With more than 23 years of experience in marketing, Bernie is the Director of Digital Marketing at Papa John’s International, based in Louisville, KY. His current focus is building and scaling a progressive digital marketing foundation that balances the needs of both consumers and national/local stakeholders —  all while delivering measurable ROI to the business.

Additionally, Bernie oversees brand representation for Papa John’s digital properties and manages direct-to-consumer channels including email, SMS and push messaging. Recent initiatives have centered around bringing together larger promotional efforts with targeted campaigns to engage the consumer at the precise moment of interest.

Follow Bernie on Twitter @B2the7 or @B7_Design & the B2The7 blog @


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