Walmart is not the first to blaze the voice ordering feature, but they have the deep pockets to challenge Amazon within the voice assistant apps/voice shopping category. What Walmart is now showing is that they are adapting to how customers are shopping and making the necessary brand adjustments to compete with Amazon.
How serious is Walmart a threat to Amazon? Last week Wal-Mart Stores reported that digital sales rose 60% in the second quarter. Walmart is beefing up their digital side and to adapt to customers behaviors.
This will be fun to watch, but there is much to pick up as Walmart begins to better position itself with technology and digital.