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January 27, 2017 | Posted in Mobile, SMS Marketing | By

Ways your brand can utilize SMS – Promotional, order confirmation, account changes, forgot password, automatic triggers based on data and behavior, app download, keywords for specific behaviors and so on. Let people interact with your brand with the channel they want to engage with and if they like SMS, give them all the same options that you would with other channels.

Brand example – Best Buy. I order online this week and had a great experience with SMS, order confirmations and order status – great use of SMS as a utility.

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