July 11, 2016 | Posted in Email Marketing | By

This past week, I focused on eMail – how they are optimized and how subscribers are interacting with brands. This is the one area of eCRM that I really love. With eMail you still have one of the best ROI’s of any eCRM program, plus with data, you can really begin to give a very personalized experience.

Data and analytics should be something that you look at frequently. You can then optimize the emails for YOUR customers and then develop the programs based on the data that you have to really create a unique customer experience.

Saturday Update
Your brands promotional emails are created and developed…

A) In-house support team
B) External agency/partner

Friday Update
Which of the following devices do you use to check email?

A) Smart Phone
B) Desktop/Laptop
C) Tablet
D) Other – TV

Thursday Update
Where are you most likely to view promotion emails from brands?

A) Phone
B) Desktop/PC
C) Tablet

Published Post Article….

Mobile Optimized eMails = Better Customer Experience & Increased Engagement

Are your eMails mobile optimized? According to Litmus, 55% of eMail is now opened on a mobile device.

Something that I do once a quarter and that I highly recommend is to run a Litmus test to see how your eMail subscribers are engaging with your eMail programs – it is important to keep on top of how YOUR customers are engaging with your programs.

Read More – https://www.linkedin.com/pulse/mobile-optimized-emails-better-customer-experience-bernie-fussenegger?trk=mp-reader-card

Wednesday Update
Is your email mobile optimized? 55% of email is now opened on a mobile device so your emails need to be able to optimized by using the following; smaller image sizes for faster loading, images that resize to screen, larger buttons & links and use a responsive template that conveys your brand but is maximized for clicks.

Tuesday Update
With email you receive from brands, do you like the “reveal the message” type emails where you have to click and are then directed to a landing page or do you want to see what the message or offer is when you open the email?

A) Reveal the message
B) Just show the message

About Bernie

With more than 23 years of experience in marketing, Bernie is the Director of Digital Marketing at Papa John’s International, based in Louisville, KY. His current focus is building and scaling a progressive digital marketing foundation that balances the needs of both consumers and national/local stakeholders —  all while delivering measurable ROI to the business.

Additionally, Bernie oversees brand representation for Papa John’s digital properties and manages direct-to-consumer channels including email, SMS and push messaging. Recent initiatives have centered around bringing together larger promotional efforts with targeted campaigns to engage the consumer at the precise moment of interest.

Follow Bernie on Twitter @B2the7 or @B7_Design

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