January 11, 2017 | Posted in Analytics, Customer Experience, eCRM, Mobile | By

What is your content strategy for 2017? Will the message be consistent on all channels or will it be slightly different for each channel? What about your audience and segments – will the content be tailored differently for each customer or segment? And, how are you using your analytics to understand how your customers are engaging with your brand and channels – how they are getting to your channels, where they are leaving from, what devices they are using and so on.

There so many opportunities that you can have with content.

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