What is your content strategy for 2017? Will the message be consistent on all channels or will it be slightly different for each channel? What about your audience and segments – will the content be tailored differently for each customer or segment? And, how are you using your analytics to understand how your customers are engaging with your brand and channels – how they are getting to your channels, where they are leaving from, what devices they are using and so on.
There so many opportunities that you can have with content.