This past week, I focused on leadership, how to deal with mistakes and being an expert in your field. The type of leader you are will have an impact on your team and in the end, what your team will be able to achieve together.

Friday Update
What are you doing to inspire others to do what they thought they couldn’t?

Thursday Update
Thursday Thought of the Day – When you are young and learning, success is all about growing yourself. When you are the leader, it is all about growing others.

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Thursdays Published Post Article….

Mistakes Will Happen – What Matters Is How You Deal With The Mistake

We have all been there and know the feeling when a mistake happens – that feeling you get in your stomach, the cold sweats, the nervousness of having to tell your boss and so on.

In today’s fast paced workplace and in the digital environment we live in, things are moving very quickly, which then opens up the opportunities for mistakes to happen.

Read More – https://www.linkedin.com/pulse/mistakes-happen-what-matters-how-you-deal-mistake-fussenegger?published=t

Wednesday Update
Knowledge is powerful, but it is what you do with your knowledge and how you allow others to learn from you that will allow you to stand apart from the smartest person in the room…who shares nothing.

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Today’s question is one that I receive often.

Question: What tool or tools do you use to preview eMails in multiple clients and to see how customers are engaging with your eMails?

Answer: I use a web based partner called Litmus (www.Litmus.com) for all our preview eMails and for analytics to see how customers are engaging with our eMails. Litmus is not another eMail provider but a web application that works outside of your email provider.

Read More – http://b2the7.com/b2the7question-of-the-week-72116/

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Wednesday Published Post Article….

Boss vs. Leader – Which One Are You?

Are you a boss or a leader? Really think about, your actions will let you know which you are. A BOSS…takes credit, commands tasks, generates fear, says I, drains people and knows how it is done. A LEADER…gives credit, ask tasks, inspires enthusiasm, says we, helps people grow and shows how it is done.

Which one are you? Read More – http://b2the7.com/b2the7boss-vs-leader-which-one-are-you/

Tuesday Update
You have worked for the following over your career…

A) Boss
B) Leader
C) Both

Under which have you grown more professionally?

Monday Update
What are you doing to be an expert in your field and a resource people look to? Experience is one part of being a subject matter expert – you also need to stay on top of your field, join groups, be active within the groups, write articles, create a blog and be a general source of information for others. Use your knowledge to team others.

About Bernie

With more than 23 years of experience in marketing, Bernie is the Director of Digital Marketing at Papa John’s International, based in Louisville, KY. His current focus is building and scaling a progressive digital marketing foundation that balances the needs of both consumers and national/local stakeholders —  all while delivering measurable ROI to the business.

Additionally, Bernie oversees brand representation for Papa John’s digital properties and manages direct-to-consumer channels including email, SMS and push messaging. Recent initiatives have centered around bringing together larger promotional efforts with targeted campaigns to engage the consumer at the precise moment of interest.

Follow Bernie on Twitter @B2the7 or @B7_Design & the B2The7 blog @ http://b2the7.com/b2the7