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January 18, 2017 | Posted in eCRM, Mobile, Push Notifications, SMS Marketing | By

Why do you send messages on the days you do? Has it been tested and are you using A/B testing for optimal sending times based on engagement of your customers? Are you looking at events or comping over sales opportunities. Day of week and time of day do make a difference and this is something that you can easily test with A/B testing.

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