September 23, 2016 | Posted in Email Marketing | By

eMail content – content is king. When working on what you want your email content to be, remember that the content is NOT what you want but what YOUR customers want. Create your strategy with an understanding of your customers and the segments they belong to – you will want different content for each segment of your database. Look at copy format, email format, seasonal content and most importantly, test, test and then test again.

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