December 14, 2016 | Posted in Websites | By

Website end of year analysis for 2016 – this seems like such as easy task to do, but this is one that many brands don’t do – and that is a post-year site review. Your learning from your post-year reviews are opportunities for improvement in 2017.

Here are a few questions you should be asking yourself – What were your top pages and why? What are your bounce rates on each page? Where are your customers coming from? What devices were your customers using? What did you do correctly with your site? Did you do A/B testing? New vs returning customers? And…sales and transactions from your site?…

All the analytical data that you are gathering holds a mountain of knowledge about your customers and how they interact with your brand.

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